Periods are a part of life for most ladies, so why are they so weird to talk about? Even though periods usually signify the end of things, Playtex wants to begin the conversation to make period talk normal talk.
In traditional media, we point out all the decidedly strange quirks of life that people accept as totally normal.
On Facebook, we post content that empowers women and unashamedly mentions periods.
Here is the trailer for our app, to be pinned at the top of our Facebook.
As the app gains traction, you can view your friends’ stories as well as those of celebrities. Your ticket to enter is recording your own story.
On Twitter, we playfully correct the punctuation of tweets to put periods back in conversation. We also crack jokes about times when a period can make a big difference in the meaning of conversations.